The Domino Effect


Dominoes are an adaptable gaming device, used in a wide array of games. Like playing cards and dice, dominoes feature a mark on one side while remaining blank or identically patterned on the other. They typically measure twice their width with an offset dividing them visually into two square ends marked with dots known as pips that may range in value from six to none.

A domino’s value is determined by its pips and the rules of its game of use. A double domino with all four pips is known as a spinner and can serve as an end of play; otherwise it is referred to as a single.

When one domino falls, it causes all of its fellow dominoes in its line to follow suit and fall, creating what’s known as a domino effect and drawing people’s interest as toys that they can stack long lines of.

Similar to its usage in stories or speeches, domino effects in stories or speeches refer to how one action can lead to much larger–and sometimes catastrophic–repercussions. An example would be an event which causes one of its characters to take drastic steps such as hiding away or fleeing from an unsafe situation.

The term domino has also been applied to events of world history, such as the rise of communist or socialist regimes in Benin, Madagascar, Guinea-Bissau, Angola, Mozambique and Grenada during the 1970s. This phenomenon was termed the “domino theory” or the “carrot and stick approach.” The theory works on the premise that one success of communism or socialism in one country will encourage revolutions in neighboring nations and eventually cause an unfolding of events similar to an axon impulse traveling along an axon.

Domino’s former CEO, David Brandon, understood the significance of listening to customers and promptly addressed their main complaint – leading to an impressive turnaround backed by its core value of “Champion Our Customers.”